Digital Marketing Latest Course Curriculum

Here is the updated digital marketing course curriculum for 2025 with icons removed:

Digital Marketing Course Curriculum

1. Digital Marketing Fundamentals

• Overview of digital marketing and its evolution
• Comparison between traditional and digital marketing
• Understanding key digital marketing metrics

2. Website Planning & Development

• Website structure and content management systems (CMS) like WordPress
• Website analytics and performance tools

3. Search Engine Optimization (SEO)

• Keyword research and on-page optimization
• Off-page SEO strategies, including link building
• Technical SEO: mobile responsiveness, speed optimization, schema markup
  Local SEO and Google My Business optimization
• E-commerce and video SEO (YouTube)
• AI in SEO and SEO tools like Google
• Search Console and SEMrush

4. Social Media Marketing (SMM)

• Platform-specific strategies for Facebook, Instagram, LinkedIn, Twitter, and Pinterest
• Paid advertising on social media platforms
• Content creation and community management
• Analytics and reporting tools

5. Content Marketing

• Content strategy development and copywriting
• Visual content creation using tools like Canva and Adobe Suite
• Content distribution channels and calendar planning
• Performance measurement using KPIs

6. Email Marketing

• Email list building and segmentation
• Email automation and personalization
• Campaign performance analysis

7. Pay-Per-Click (PPC) Advertising

• Google Ads campaign setup and management
• Meta Ads (Facebook & Instagram Ads)
• Audience targeting and bidding strategies
• A/B testing and conversion tracking

8. E-commerce Marketing

• Setting up and managing e-commerce platforms like Shopify and WooCommerce
• Product listing optimization and conversion rate optimization
• Selling on marketplaces and social media platforms
• E-commerce analytics and reporting

9. Lead Generation & Marketing Automation

• Creating high-converting landing pages
• Lead nurturing through email and social media
• Marketing automation tools and workflows

10. Data Analytics & Artificial Intelligence (AI) in Marketing

• Google Analytics 4 (GA4) setup and reporting
• AI-driven marketing strategies and tools
• Predictive analytics and customer segmentation

11. Graphic Design for Digital Marketing

• Design principles and tools like Adobe Photoshop and Illustrator or Canva
• Creating visuals for social media, websites, and ads
• Typography, color theory, and layout design

 12. Ethical Considerations in Digital Marketing

• Data privacy laws and regulations
• Transparency in AI usage and advertising
• Responsible targeting and consumer trust

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