Digital Marketing Course Latest Curriculum for 2025

Digital Marketing Course Curriculum – 2025

1. Social Media Marketing

• Profile optimization on platforms like Facebook, Instagram, LinkedIn, and Pinterest
• Customer persona development and branding strategies
• AI tools for content creation and scheduling
• Content calendar implementation and performance analysis
• Practical use of tools for campaign planning and execution

2. Search Engine Optimization (SEO)

• Keyword research and on-page optimization
• Advanced strategies including AI integration and technical SEO
• Local SEO, e-commerce SEO, and video SEO (YouTube)
• Backlink analysis and competitor benchmarking

3. Performance Marketing

• Campaign management on Google Ads and Meta Ads
• Ad formats, bidding strategies, and campaign optimization
• Conversion tracking and return on investment analysis

4. Content Marketing

• Creating engaging content for blogs, websites, and e-commerce
• Understanding the difference between content writing and copywriting
• Tools for content management and distribution

5. Email Marketing

• Building and segmenting mailing lists
• Designing and launching email campaigns
• Analyzing campaign performance: open rates, click-through rates, and conversions

6. E-commerce Marketing

• Online store setup and management
• Selling via marketplaces and social media integrations
• Payment gateways and customer service strategies

7. AI and Marketing Automation

• AI for segmentation, personalization, and campaign automation
• Chatbots and virtual assistants for customer engagement
• Predictive analytics for customer behavior and trends

8. Ethical Marketing and Compliance

• Data privacy laws like GDPR and regional data protection acts
• Ethical strategies and avoiding manipulative techniques
• Advertising standards and compliance monitoring

9. Analytics and ROI Measurement

• Web analytics using platforms like Google Analytics
• Attribution modeling and performance dashboards
• Real-time tracking and advanced reporting techniques

Key Tools and Platforms

• Google Analytics, SEMrush, Ahrefs
• Mailchimp, HubSpot
• Hootsuite, Canva
• Google Ads, Meta Ads Manager
• Shopify, WooCommerce

Career Paths After Completion

• Digital Marketing Manager
• SEO/SEM Specialist
• Content Strategist
• Social Media Manager
• E-commerce Marketing Specialist
• Marketing Analyst
• Freelance Digital Marketer

Digital Marketing Course in Ahmedabad

Udaan Institute of Information Technology Ahmedabad offers Best and Advanced Digital Marketing Course as per international standard. You can join Udaan Institute in Ahmedabad for Digital Marketing Course.

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