Cetificate in Digital Maketing
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Udaan Institute Information Technology is locaded in Narol, Ahmedabad. Udaan Instiute provide a wide range of digital meketing course in Ahmedabad. If you are looking for digital marketing certificate course in Ahmedabad then Udaan Institiute is right place for your better career. Institite has good theorical class room as well as latest updated computer labs. Udaan Institute also provides 100 % Job Assistance to their students.
Digital Marketing is a vast topic. However, Digital Marketing can be divided into broad categories like Social Media Marketing, Google Analytics, Search Engine Optimization (SEO), Content Research and Web Analytics, Email Marketing, etc. Every Digital Marketing course, online or offline, teaches the basics of SEO, Web Creation, Content Strategy, and Google Analytics.
Digital Marketing Subjects
Though the actual digital marketing course might have a different curriculum, all levels of such programs address certain essential digital marketing topics. The following are top digital marketing subjects or topics:
- Introduction to Digital Marketing
- Introduction to CRM
- Affiliate Marketing
- Paid Ads Optimization Strategies
- Social Media Marketing
- Digital Marketing Project Management
- Market Research & Niche Potential
- SEO Optimization
- Introduction to Web Analytics
- Mobile Marketing
- Email Marketing
- Product Marketing (Facebook, Instagram, Google Ads)
- Digital Marketing Budgeting, Planning & Forecast
- Website Data Analytics
- Neuro-Marketing Fundamentals
- Competitor and Website Analysis
- Content Creation, Management & Promotion
Introduction to Digital Marketing
Introduction to Digital Marketing covers the basic definition and concept behind digital marketing. It talks about the importance of digital marketing, how it is different from traditional marketing techniques and how it can be a successful tool in today’s business world. Almost all online platforms have an introduction to digital marketing course that covers all the topics in less than a week.
The major sub-topics covered under Introduction to digital marketing are:
Types of Digital Marketing | How can digital marketing be the ultimate tool for success for businesses? |
Trends & Scenarios of the Digital Marketing Industry | Difference between traditional marketing and digital marketing |
Importance of digital marketing | How to use digital marketing to increase sales? |
How to conduct a competitive analysis? | Case studies regarding strategies involved |
Planning and Creating a Website
Planning and creating a website cover tutorials to build a basic WordPress account or a complete website. It covers the importance of having your website for brand engagement, how to add content to the website, and how to optimize the website for traffic generation. Almost all online platforms have website creation courses that cover all the topics in less than a week.
The major sub-topics covered under planning and creating a website are
Brand awareness, credibility, and delivery among consumers | WordPress |
Practical demonstration on how to create a website | Adding content, installing and activating plugins |
How to incorporate design and other elements into the website | – |
SEO Syllabus
Search Engine Optimisation is the most important aspect or sub-topic of digital marketing. By definition, SEO comprises strategies and techniques that are used to optimize any article/page/website/blog for traffic generation and revenue. On-page optimization, off-page optimization, keywords, Google AdWords and google analytics are subtopics that are covered under SEO. Almost all online platforms have SEO Courses that cover all the topics in less than a week.
The major sub-topics covered under the SEO syllabus are:
What is SEO? | History & Growth of SEO |
On-page Optimization | Off-page Optimization |
Keywords | Google Adwords |
Explore SEO Courses Online:
SEM Syllabus
Search Engine Marketing(SEM) is a digital marketing strategy that is used to increase the visibility of websites in SERPs. SEM may incorporate SEO, which adjusts website content and site architecture to achieve a higher ranking in search engine results pages and increase the Call to action on the website. SEM covers various topics such as:
Introduction to SEM | Campaign Creation |
Google Adwords | Ad Creation, Approval & Extensions |
Site Targeting | Keyword Targeting |
CPC, CPA & CPM-based Accounts | Demographic Targeting/ Bidding |
Social Media Marketing Syllabus
Social Media Marketing is also one of the most important aspects of the sub-topics of digital marketing. The majority of traffic is supposedly coming from social media, hence maintaining a good social media strategy is important. Almost all online platforms have Social Media Marketing Courses that cover all the topics in less than a week.
The major sub-topics covered under the Social Media Marketing Syllabus are:
Definition of Social Media Marketing & Social Media | Blogging |
Social Networking | Video Creation & Sharing |
Use of Different Social Media Platforms | Content Creation |
Content Strategy
A content strategy refers to a plan in which audio, visual, and/or written is used to achieve the business goals. A successful content strategy is also essential for organizations to establish themselves as leaders in their industry. This strategy helps in planning, executing, and measuring the effectiveness of the efforts. The major sub-topics covered under the Content Strategy Syllabus are:
Blogging | Article Marketing |
CTC via Content | Promotions |
Guest Blogging | Content Marketing Tools |
Web Analytics Syllabus
Web Analytics focuses on analytics of a website i.e. Traffic Reports, Content reports, Daily Traffic and Revenue Generation, and Real-Time Data. Understanding Web Analytics is important, as it helps optimize your website for better traffic and revenue generation.
The major sub-topics covered under the Web Analytics syllabus are:
Introduction to Web Analytics | Introduction to Audience Reports, Traffic & Content Report |
Campaign Tagging & Reporting | Linking |
Using Google Adwords Data | Real-time Data |
Email Marketing Syllabus
Email marketing means a marketing channel. It is a strategy that helps business to engage with customers, nurture leads, and drive conversions through emails. It can also be defined as an act of sending a commercial message, using email. The email marketing syllabus covers the following subjects:
Importance of Email Marketing | Email-Marketing Platforms |
Creating & Tracking e-Mailers | Open Rates & CTR of e-Mailers |
Create Forms | Create Opt-in Lists |
E-commerce and Digital marketing are interconnected. Digital marketing connects brands with people, while e-commerce helps several brands in selling products. An E-commerce specialist’s objective is to grow online sales. The subjects covered in the E-commerce and Digital Marketing syllabus are as follows:
Management of e-commerce Store | Ensuring a Positive Customer Experience |
E-Commerce Marketing | Inventory Management |
Product Keyword Research | Supply Chain Management |
Uploading Products to the Website | Selling, Packaging & Shipping |
Internet Marketing Syllabus
Internet marketing is a subset of digital marketing. To qualify an Internet marketing strategy, it require the Internet to work and connect with leads. Its goal is to reach and engage with the target audiences in a cost-effective and measurable way. Topics covered under the Internet Marketing syllabus are as follows:
Introduction & Advantages of Internet Marketing in Business | How to Optimize a Business Site and Market the Featured Products |
AdWords, SEO & Keyword Research | Newsletters, Blogs & Opinion Pieces |
The Importance of Branding | B2B Relationships |
Digital Marketing Books & Study Material
Digital marketing books help students to understand the concepts of digital marketing in-depth and theoretically. Most digital marketing books are written by industry experts who have written about their experience and insights about their field. Explore the table below to find out the list of bestselling digital marketing books & study material.
Digital Marketing Books | Author |
---|---|
Digital Marketing for Dummies | Ryan Deiss & Russ Henneberry |
Jab, Jab, Jab, Right Hook | Gary Vaynerchuk |
Building a StoryBrand: Clarify Your Message So Customers Will Listen | Donald Miller |
Digital Marketing Strategy: An Integrated Approach to Online Marketing | Simon Kingsnorth |
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less | Joe Pulizzi |
The Art of SEO: Mastering Search Engine Optimization | Eric Enge, Jessie Stricchiola, Stephan Spencer |
New Rules of Marketing and PR | David Meerman Scott |