Advanced Digital Marketing Course with 100 % Job Assistance 

Udaan Institute of Information Technology Ahmedabad offers Advanced Digital Marketing Course. This course is highly recommended by the various job portals and HRM portal. All the topics and tools  related to Digital Marketing Course are covered in this certificate program. So feel free to join our Institute wich is located in various areas of Ahmedabad like Narol Aslali Highway Branch, Isanpur Branch, New Narol Branch in Ahmedabad. Feel free to Call us: 999081555

Here is a comprehensive Digital Marketing Course syllabus:

Module 1: Introduction to Digital Marketing
– Definition and scope of digital marketing
– Evolution of digital marketing
– Benefits and importance of digital marketing;

Module 2: Search Engine Optimization (SEO)
– Understanding search engines and algorithms
– Keyword research and planning
– On-page optimization techniques
– Link building and off-page optimization
– SEO metrics and analysis

Module 3: Pay-Per-Click (PPC) Advertising
– Introduction to PPC advertising
– Setting up and managing PPC campaigns
– Keyword research and ad copywriting
– Landing page optimization
– PPC metrics and analysis

Module 4: Social Media Marketing
– Overview of social media platforms
– Creating social media content
– Social media advertising
– Social media engagement and community building
– Social media metrics and analysis

Module 5: Email Marketing
– Introduction to email marketing
– Building and segmenting email lists
– Creating effective email campaigns
– Email marketing automation
– Email metrics and analysis

Module 6: Content Marketing
– Definition and importance of content marketing
– Content creation and strategy
– Content distribution and promotion
– Measuring content effectiveness
– Content marketing metrics and analysis

Module 7: Mobile Marketing
– Overview of mobile marketing
– Mobile-friendly website design
– Mobile advertising and promotion
– Mobile app marketing
– Mobile metrics and analysis

Module 8: Analytics and Reporting
– Introduction to digital marketing analytics
– Setting up and tracking metrics
– Analyzing and interpreting data
– Creating reports and dashboards
– Data-driven decision making

Module 9: Digital Marketing Strategy and Planning
– Creating a digital marketing strategy
– Setting goals and objectives
– Identifying target audiences
– Allocating budget and resources
– Measuring and optimizing performance

Module 10: Advanced Digital Marketing Topics
– Artificial intelligence and machine learning
– Voice search and conversational marketing
– Influencer marketing and partnerships
– Virtual and augmented reality marketing
– Emerging trends and technologies

Project and Certification
– Comprehensive project incorporating course learnings
– Certification exam and assessment
– Final project presentation and feedback

Note: This syllabus can be tailored to suit specific needs and requirements.