Digital Marketing Latest Course Curriculum
Here is the updated digital marketing course curriculum for 2025 with icons removed:
Digital Marketing Course Curriculum
1. Digital Marketing Fundamentals
- Overview of digital marketing and its evolution
- Comparison between traditional and digital marketing
- Understanding key digital marketing metrics
2. Website Planning & Development
- Website structure and content management systems (CMS) like WordPress
- Website analytics and performance tools
3. Search Engine Optimization (SEO)
- Keyword research and on-page optimization
- Off-page SEO strategies, including link building
- Technical SEO: mobile responsiveness, speed optimization, schema markup
Local SEO and Google My Business optimization - E-commerce and video SEO (YouTube)
- AI in SEO and SEO tools like Google
- Search Console and SEMrush
4. Social Media Marketing (SMM)
- Platform-specific strategies for Facebook, Instagram, LinkedIn, Twitter, and Pinterest
- Paid advertising on social media platforms
- Content creation and community management
- Analytics and reporting tools
5. Content Marketing
- Content strategy development and copywriting
- Visual content creation using tools like Canva and Adobe Suite
- Content distribution channels and calendar planning
- Performance measurement using KPIs
6. Email Marketing
- Email list building and segmentation
- Email automation and personalization
- Campaign performance analysis
7. Pay-Per-Click (PPC) Advertising
- Google Ads campaign setup and management
- Meta Ads (Facebook & Instagram Ads)
- Audience targeting and bidding strategies
- A/B testing and conversion tracking
8. E-commerce Marketing
- Setting up and managing e-commerce platforms like Shopify and WooCommerce
- Product listing optimization and conversion rate optimization
- Selling on marketplaces and social media platforms
- E-commerce analytics and reporting
9. Lead Generation & Marketing Automation
- Creating high-converting landing pages
- Lead nurturing through email and social media
- Marketing automation tools and workflows
10. Data Analytics & Artificial Intelligence (AI) in Marketing
- Google Analytics 4 (GA4) setup and reporting
- AI-driven marketing strategies and tools
- Predictive analytics and customer segmentation
11. Graphic Design for Digital Marketing
- Design principles and tools like Adobe Photoshop and Illustrator or Canva
- Creating visuals for social media, websites, and ads
- Typography, color theory, and layout design
12. Ethical Considerations in Digital Marketing
- Data privacy laws and regulations
- Transparency in AI usage and advertising
- Responsible targeting and consumer trust
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