Here is a comprehensive SEO course curriculum:
Module 1: Introduction to SEO
1. What is SEO?
2. History of SEO
3. Importance of SEO
4. Types of SEO (On-page, Off-page, Technical)
Module 2: Keyword Research
1. Understanding keyword research
2. Types of keywords (short-tail, long-tail)
3. Keyword research tools (Google Keyword Planner, Ahrefs, SEMrush)
4. Analyzing keyword competition and volume
Module 3: On-page Optimization
1. Understanding on-page optimization
2. Optimizing title tags, meta descriptions, and headings
3. Writing SEO-friendly content
4. Optimizing images and videos
5. Internal linking and anchor text
Module 4: Technical SEO
1. Understanding technical SEO
2. Website crawlability and indexing
3. Mobile-friendliness and responsiveness
4. Page speed optimization
5. SSL and HTTPS
6. XML sitemaps and robots.txt
Module 5: Link Building
1. Understanding link building
2. Types of links (do-follow, no-follow)
3. Link building strategies (guest blogging, broken link building)
4. Analyzing link quality and anchor text
5. Avoiding link penalties
Module 6: Content Marketing
1. Understanding content marketing
2. Types of content (blog posts, videos, infographics)
3. Content creation strategies
4. Content promotion strategies
5. Measuring content success
Module 7: Local SEO
1. Understanding local SEO
2. Google My Business optimization
3. Local keyword research
4. Building local citations
5. Optimizing for local pack
Module 8: Analytics and Tracking
1. Understanding Google Analytics
2. Setting up and tracking goals
3. Analyzing website traffic and behavior
4. Measuring SEO success
5. Using other analytics tools (SEMrush, Ahrefs)
Module 9: Advanced SEO Topics
1. Understanding voice search optimization
2. Optimizing for featured snippets
3. Using schema markup
4. Understanding machine learning and AI in SEO
5. Staying up-to-date with SEO trends
Module 10: SEO Strategy and Planning
1. Understanding SEO strategy
2. Conducting SEO audits
3. Creating SEO plans and proposals
4. Measuring SEO ROI
5. Managing SEO teams and clients
